The climate crowd dreams of motivating the masses, but their voice is so robotic, so informational, so rational, so non-human that the masses feel little. You want to hear a voice that cuts through the noise into the hearts of real people? Listen to Eminem’s rap about Trump last night at the BET Awards. It’s not easy to listen to, but what do you expect — it’s not easy communicating effectively like a real human.

WORDS THAT CUT LIKE A KNIFE.

EFFECTIVE COMMUNCIATION AIN’T PRETTY

It’s really painful listening to climate activists trying to rap (here’s one and another that will only motivate you to do one thing — avoid climate rapping), yet if enough of them tried with complete conviction they would probably eventually find their way to something that would be motivational for the masses. It just might take a lot of awkwardness to get there. But how serious is the climate issue? If it’s that serious, it would be worth it.

Rapper Eminem delivered this uncomfortable, searing rap session last night at the BET Awards that was instantly praised for its power. Similar to what Lin Manuel Miranda did for the seemingly dry historical material behind “Hamilton,” Eminem blazes life into today’s political issues with this performance.

This is what the theme of “Make Science Human” is about. If you want the masses to activate around the issue of climate, someone has to take the message down to a gut level like this. It’s how things work in a noisy society. You can’t stay up in your orderly, safe, logical tower and expect to motivate anyone.