#185) BIDEN: The Amorphous Narrative vs the SINGULAR Narrative

Look … (I hate it when politicians use that word, but sometimes I guess it’s needed) … this stuff isn’t that complicated. It’s about the ONE THING. It just needs to be a CLEAR one thing — not some vague statement about “building back.” Cuomo knew this in March when he began his daily press briefings (as Dianna Padilla and I pointed out in MedPage). Sadly, it’s still the same story. Why don’t Biden’s people realize this? This is THE DOBZHANSKY TEMPLATE for him: NOTHING IN AMERICA TODAY MAKES SENSE, EXCEPT IN THE LIGHT OF THE PANDEMIC. nothing. nothing. nothing. #NarrativeIsLeadership




It just isn’t that complicated. There is ONE single overriding, over-arching story in this country right now — THE PANDEMIC.

Yes, the economy is a mess, but it clearly is not going to recover until the pandemic is dealt with properly. This needs to be the message. It needs to be the ONE THING (which is the title of the best selling book from 2012).

It’s the CHRISTMAS TREE that Dave Gold referred to in his important Politico article of 2017.

Biden needs to be running on ONE CLEAR SIMPLE MESSAGE — that he’s going to focus the entire nation’s effort on one top priority — returning this country to a HEALTHY state.

It needs to be his NARRATIVE, plain and simple. Narrative is leadership. “BUILD BACK BETTER” is … what? Build what back? And better than when? And what does that vision of the future look like?

HEALTHY is as much of a vision of the future as is needed.

Come on, Biden people, FIND THE SINGULAR NARRATIVE that everyone can rally behind (and know that more than a decade ago Nicholas Kristof pointed out the overriding importance of the singular narrative). Tell the public a STORY about how there will never be a vibrant economy until PROBLEM #1 — THE PANDEMIC — gets solved.

It … is … not … that … complicated.