#115) PODCAST: The Future is Intellectual, the Past is Experiential/Emotive

Remember that beating we took next year? No. Remember that beating we took last year? Yes. Case closed. We talked about this on Terrence McNally’s podcast.

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A HOME GAME WITH TERRENCE MCNALLY.

WHAT HAPPENS WHEN TWO NARRATIVE GUYS GET TOGETHER

I did this very fun podcast with radio host, writer and actor Terrence E. McNally this week. We ran through a range of topics mostly centered around the importance of narrative structure in politics (especially in relation to Trump) and climate activism. It was so nice to have a host who could explain a lot of the basic aspects of narrative structure better than I can.

One of the most interesting parts is our discussion of “The future is intellectual, the past is experiential/emotive — you need to use the past to work towards the future.” Which is why scary movies of climate predictions tend to not have much impact.

114) ABT CLINCHER: 1 Billion “Call Me Maybe” Fans Can’t Be Wrong

Hey, I was just talking with Jayde AND we were wrapping things up, BUT then she said “So, call me maybe,” THEREFORE we now have our first entry into the ABT Hall of Fame. #seriously #drinkthekoolaidnow

I KNEW THERE WAS SOMETHING BRILLIANT ABOUT THIS SONG. Carly Rae Jepsen’s 2012 mega-hit “Call Me Maybe” is the simplest ABT ever.

I KNEW THERE WAS SOMETHING BRILLIANT ABOUT THIS SONG. Carly Rae Jepsen’s 2012 mega-hit “Call Me Maybe” is the simplest ABT ever.

WHAT MORE PROOF DO YOU NEED?

I’ve been saying it for 5 years now. The ABT is universal. Won’t someone please argue with me about this? Won’t somebody say, “No, you’re wrong, here’s an alternative, competing model for a universal narrative template.”

Maybe the ABT really is THE fundamental narrative tool that underpins pretty much everything. In his Masterclass, veteran screenwriter David Mamet says, “Everything is drama.” Which is true, except that I would broaden that to say “everything (interesting) is narrative, and thus ABT.”

Regardless, what more of a scholarly endorsement of the ABT is needed than Professor Carly Rae Jepsen using it?

#113) Hollywood vs. Journalism: A Reply to Dan Fagin and “hyper-reductionism”

“Reductionist and insulting,” “hyper-reductionist,” and “simpleton” are a few of the more common slurs you get when you advocate simplicity. But the mud slinging is worth it when you look into the eyes of 40 USDA scientists working with the ABT Narrative Template and see a moment of revelation as I did last Thursday in San Francisco at one of our Story Circles Narrative Training Demo Days. Kinda makes you wanna tell the narrative purists to get stuffed.

NARRATIVE PURIST AT WORK: Journalism professors are fond of subtlety and nuance, but mass communication in today’s world demands a different approach. I know that simplification can result in abomination at times. And I know that the 2012 book “The One Thing” is a flimsy extrapolation of a central principle of archplot. Also, I know of one person who predicted Trump would win for over a year, won $100 from climate blogger Joe Romm, and ended up on the “Business of Story” podcast the morning after the election talking about it in detail. You’re in the ivory cloud tower, amigo. width=

PROFESSOR OF “FULL” STORYTELLING

Last Tuesday my “buddy” Dan Fagin, long time professor of journalism at N.Y.U. who hosted me in 2014, tweeted some interesting comments my way — above are a few of them. The tone is condescending, the “hyper-reductionism” label is insulting.

Dan wrote a truly great book, “Tom’s River” that earned a Pulitzer Prize in 2014. I was one of many who applauded heartily. But I also agree with the Amazon reviewer who conveyed the essence of the book in saying, ” I appreciate how thorough it is but just beware that it’s meant for science-minded people who want the FULL story…plus the full story of the side stories.”

Yes. Dan’s an expert on telling the full story, and the world definitely needs such skills. But we had a Presidential candidate last year who tried endlessly to tell her full story, resulting in telling no story, and ultimately had her opponent tell her story with two words, “Crooked Hillary,” that she will take to her grave.

So don’t tell me about the need for subtlety and nuance in today’s world. Our nation is now getting ravaged by the consequences of thinking the masses have the time to hear full stories. They don’t.

#112) Berkeley: Another Great USDA Demo Day

Despite the record heat last week, Jayde Lovell and I ran our 8th Demo Day with scientists and communications folks from the U.S. Department of Agriculture, Agricultural Research Services (USDA/ARS) in their offices in Berkeley, California. The Demo Days just keep getting better as we perfect the Story Circles model. Lots o’ great developments ahead for the fall.

WHAT’S THE STORY, MORNING GLORY? USDA/ARS scientists and communicators craft their ABTs in a late summer swelter.

WHAT’S THE STORY, MORNING GLORY? USDA/ARS scientists and communicators craft their ABTs in a late summer swelter.

NOTHING BETTER THAN A DEMO DAY

Lots of skeptical expressions at 10:00 a.m. By 4:00 p.m., lots of deeply engaged minds, beginning to grasp how challenging this narrative thing is. What more could you ask for.

We ran our eighth Demo Day with the USDA/ARS folks last Thursday in Berkeley, California. It was organized by the USDA godfather of narrative studies, Mike Strauss (Director of the USDA/ARS Office of Scientific Quality of Review), along with his narrative understudy, Cathleen Hapeman. Jayde, Mike, Cathleen and I had dinner the night before where we realized how far we’ve developed the Story Circles model in less than three years.

At USDA/ARS they are launching their 12th Story Circle this month. That will make 60 graduates of the training consisting of the 10 one hour workout sessions. We’re approaching a tipping point with them where most everyone in the agency has heard about the training and seen the impact.

IT’S ALL ABOUT BREAKFAST

As Mike made clear in his morning presentation, the knowledge of narrative structure isn’t just for writing. He went through a list of the different applications of the training, from speaking to project plan development. And he presented his great use of narrative structure last year where he and a fellow administrator gave a major USDA national presentation that scored a bullseye by having a simple narrative core.

The presentation was a general talk about the importance of ARS work. They opened by saying, “All we’re here to talk to about is breakfast.” They then used breakfast as the central narrative to run through a series of ARS-funded studies on oranges, pork, wheat and other breakfast staples. Brilliant talk, brilliant use of narrative. Mike has been the heart and soul of Story Circles at USDA/ARS. And I’d almost say we’ll miss him, except that Cathleen is just as good and coming along to take his place when he retires at the end of the year. Which will make him available as a free agent for the Story Circles Traveling Road Show!

#111) Trump Continues to Know Narrative: He relishes being laughed at

There is a myth among the left that Donald Trump can’t stand to be laughed at and ridiculed. You hear it confidently, smugly explained night after night by “expert” guests on every news talk show on MSNBC. That’s them using THEIR set of fears. There’s only one thing Trump cannot stand which is: NOT GETTING ATTENTION. We exist now in The Attention Economy and he is greedy. He lives his life for attention, and he gets it through his deep and thorough intuition for narrative. Laughter and ridicule are not part of the currency, which means they are trivial to him. All of which is beyond the intellectualism of the left. Also, note this for Trump’s Narrative Index (BUTs/ANDs): TRUMP WITH SCRIPT (on Afghanistan) = 6, TRUMP RANTING SPEECH (in Phoenix) = 23. The man knows narrative.

TRUMP KNOWS NARRATIVE so incredibly well, leaving his opponents in the dust.  At least for now.

TRUMP KNOWS NARRATIVE so incredibly well, leaving his opponents in the dust. At least for now.



TRUMP KNOWS ATTENTION

For the past 15 years a few very smart people have realized that our core currency has shifted to one central resource: ATTENTION. Starting at the turn of the century books began to emerge with titles like The Attention Economy (Davenport and Beck, 2001) and The Economics of Attention (Lanham, 2006). What I don’t get is why news pundits have not put that knowledge together with the fact that we have THE most attention-seeking President ever, and produced at least some body of thought to explain and predict his behavior.

To the contrary, what we have over and over again is massively educated pundits on the left analyzing Donald Trump using THEIR rules of how people should think and act. Which leaves them endlessly baffled. Could they be any more lost?



NOT THE BEST FOOTBALL TEAMS

Trump loves CONTRADICTION, the central force of narrative (which is AGREEMENT, CONTRADICTION, CONSEQUENCE). Let me give you a little example of this.

Last fall he showed up in the control booth at the Army-Navy football game. The two hosts were thrilled. They raved to him about what a beautiful day it was, what an incredible event, and how amazing the two teams were. He agreed (AGREEMENT), but then couldn’t help himself and finally had to move on to the central force of narrative (CONTRADICTION) by saying, “Yes, but let’s be honest, these aren’t the two best teams.”

CLANK. Way to lay a turd on the festivities. The two hosts didn’t know what to say. It was a day to honor the armed forces. There’s no way Obama or Hillary or even G.W. Bush would have said such a thing. They would have all just rolled with things and said, “Yes, this is great.” Especially Bush. If you doubt that, look at his Narrative Index values (But/And ratio) for all of his State of the Union addresses. Every one of them was under 10 for an average of 4, which is literally the same values as four equipment maintenance manuals I found online recently. He didn’t know how to disagree with anything.



TRUMP IS FOLLOWING “THE HIGH-CONTRADICTION DIET”

There are three fundamental forces of narrative: AGREEMENT, CONTRADICTION, CONSEQUENCE. If you want to understand a lot about your world quickly, start absorbing what those three forces mean. Don’t fight it. Accept that back in the 1700’s Hegel pointed it out with his triad, and then start realizing how the three forces explain just about everything when it comes to communication.

Realize that CONTRADICTION is at the core of narrative. Then think about the life of Donald Trump. Day in and day out, every single moment, his life is all about contradiction. He loves it, he relishes it, he bathes in it.



TRUMP KNOWS RANTING

One more thing on El Presidente. It’s called The Narrative Index. It’s just the ratio of BUTs to ANDs in any given text. Have a look at this.

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His Afghanistan speech on August 21 was restrained, controlled and tightly scripted. Look how few times he said BUT — a total of 9. His Narrative Index was 6.

Now look at his Phoenix speech last week was a 77 minute rant that was rich in ABT form. Just look at the first part of it. He opens with line after line of AGREEMENT, each of which is followed by applause. BUT THEN, he finally hits his source of contradiction with this line, “But the very dishonest media, those people right up there with all the cameras.” It’s his first BUT.

Guess what that line is met with — boos. That’s the start of his central narrative thread, laid out plain and simple.

Overall, look at the scores. His boring Afghanistan speech scores a 6, his barn burner Phoenix speech scores a 23. The man knows narrative — when to pull it back, when to lay it on. He continues to be a powerful mass communicator, despite what the eggheads are saying, hoping and praying.





#110) Banning Trump from Twitter: Valarie Plame Advances a Great Narrative

Valerie Plame understands media. It’s not about facts. It’s not about pointing out individual pieces of misinformation from Donald Trump. It’s about advancing new narratives, like “Let’s buy Twitter and kick Trump off.” The information side of that is cockamamie, but as a narrative it’s awesome and attention-getting. And idea-generating. She gets it. If only the Democrats did as well.

 ADVANCING THE NARRATIVE.  This is what it’s about — launching new narratives.


ADVANCING THE NARRATIVE. This is what it’s about — launching new narratives.



DIPLOMACY CAN’T AFFORD TO BE NON-NARRATIVE

I’ve spent all year trying to explain there is an analytical reason for why President Trump should not be allowed to use Twitter for anything related to diplomacy. Back in January I pointed out that Twitter is too short, by half, to allow the communication of coherent ABT-structured narratives. And I’ve spent the year wondering what in the world is wrong with Congress that they can’t seem to see this as anything more than a laughing matter.

Twitter is not a joke. It’s a source of rapid mass communication. It creates all sorts of mass MIScommunication, as I explained in that essay, using Stephen Colbert’s debacle as an example.

Finally someone truly gets it. Former CIA agent Valerie Plame Wilson has taken the issue into her own hands with an attention-getting idea that is unlikely to occur, but that’s not the point. She is identifying the problem — that we’ve got a President who is well known to behave in a reckless manner. He simply should not be allowed to do it with Twitter.



WE’RE IN A POST-SUBSTANCE WORLD

The last election showed how we have entered a new phase of The Information Society. Facts and accuracy now count for very little. What matters now is higher levels of information organization — namely narrative threads.

Some how, some way the Democratic party has to grasp this, realize that Twitter is dangerous, realize that the last President used it very cautiously, but the current President is running roughshod with it.

There has to be a way to stop this from happening. It begins by identifying the problem and getting everyone talking about it. The Democratic party has done nothing at all about this. It’s up to single citizens like Valerie Plame Wilson for now to at least try. She gets it.





#109) Good Stories are Rare

The sad news: Most of the world and life in general is not that great of a story. In fact, most of it isn’t even a story. It takes A LOT of hard work to either craft a great story or find one. Don’t underestimate how tough the challenge is.

THERE’S ACTUALLY ONLY A COUPLE INCREDIBLE STORIES IN THE NAKED CITY.

THERE’S ACTUALLY ONLY A COUPLE INCREDIBLE STORIES IN THE NAKED CITY.



THE NAKED (AND MOSTLY BORING) CITY

When I was a kid (a looooong time ago) there was a show called, “The Naked City,” which opened with a wide shot of New York City and the narrator saying, “There’s eight million stories in the Naked City, this is one of them.” The eight million referred to the population size of NYC at the time, suggesting that, “Everyone is an interesting story, just waiting to be told.”

Nope. Sorry. The truth is most people don’t have a story to tell. If you doubt this, try going to film school and being forced to see it played out in all your classes where students are forced to make films, even though they have nothing to say. It’s like being called on in a conversation by someone saying, “What do you think?,” and replying, “Blaaaaaah, buh, blaaaaaaah, bluhbluh.” Just because you made a noise didn’t mean you said something.

In fact, one rather heartless friend used to say, “Just because it happened to YOU, doesn’t necessarily mean it’s interesting.”

At USC they were smart enough to have all 50 students in each class pitch their story ideas on a single day, then the faculty chose four — literally the cream of the crop for each cohort — to actually be given the funds to make their films. I sat through five semesters of those pitches.

The proportions pretty much followed the subjective graph above. Most of the pitches didn’t have a story to tell. Kinda like, “I’m gonna make a film about this guy, and he breaks up with his girlfriend, and he goes to Arkansas, and he gets a job cutting trees, and he’s making some money, and he tells his friends he’s not sure that’s what he wants to do with his life, and he sits out at night looking at the moon, and he gets depressed, and he keeps chopping trees, and finds a new job at a restaurant, and he …” Not a story, dude.



ARE YOU CRAZY?

Actually, I just remembered this — here’s a terrible story. One young guy the semester after me was a real quiet introvert who was a Dungeons and Dragons type of kid. He pitched a sic-fi “story,” where he started telling what his film would be about.

It was like he was in a trance explaining it to the audience, with his eyes glazed over, looking far away, spewing out all this terminology he had come up with, saying, “So the Zorgons on planet Skartan go into battle with the Keerjops and they’ve got these special Shootoo rods that can put their enemy into the ninth dimension, but their leader Dalius doesn’t think they should use them while his son Varlin does, and every time they visit the planet Gnipgnop …”

For fifteen minutes he wound out this bizarrely intricate yet utterly confusing “story” of the film he wanted to make which you could see he stayed up late every night laying in bed staring at the ceiling figuring it out. He was completely off in his own bonkers world. By the end of it people were avoiding eye contact with each other out of awkward embarrassment for him. Needless to say, he didn’t get chosen. BUT …

The next day the Chairman of the department asked him to stop by for a chat. The kid showed up thinking he might be offered support for his film from a different department. Instead, the Chairman gave him a number to call. It was the mental health services program on the campus. Seriously, his pitch was that much in outer space it was a reasonable suggestion.



LIKE CROSSWORD PUZZLES

You want to be good with story, it starts with developing a strong feel for what is not a story. Having a good story takes a lot of work. And I mean A LOT. We see it now with our Story Circles Narrative Training. They’re seeing it every week with the 6 circles that are running with National Park Service in Colorado.

Every week one member of each group offers up their narrative of a project to work on. Most of them start their session thinking “what I’m sharing here is pretty good.” By the end they’re left thinking, “Wow. I’ve got a lot of work to do.”

Here’s a way to look at it. Imagine you take the Sunday crossword puzzle from the LA Times, work on it for ten minutes, solve about ten out of a hundred clues, then proudly show it to your friends, saying, “Hey, look at my solution to the crossword puzzle.”

They would look at it, look at you, then say, “Um, yeah, nice start, get to work.” That’s exactly what you’re getting with most films — their final version is like that puzzle that’s only started to be solved.

Look at my breakdown of the HBO Real Sports segment on the Great Barrier Reef a couple weeks ago and you’re looking at essentially the description of a completed crossword puzzle. They have a whole team of story folks who make sure it is well polished. But then you look at most amateur documentaries on the same subject and you’re looking at that version of a puzzle with ten out of a hundred clues completed.

One of my film school classmates worked for Real Sports for a couple years. He told me about it. They work HARD, scouring the landscape for possible stories. They don’t say, “This month we’re going to do a segment on football, a segment on boxing, a segment on car racing and a segment on skiing.”

That is a recipe for bad storytelling — saying, “We don’t care if there’s no good stories for each topic, we’ll find some bunch of stuff on the subject and present it.”

No, they scour the world for stories, eventually taking the handful on the end of the graph above — the “good stories” — then working to present them as tightly and cleanly as possible. Every once in a while they strike pure gold as they did with the Rod Carew heart story in that same episode as the reef.

Storytelling, when it works, is indeed magic. But that’s incredibly rare.

The fact that “most movies are bad” is a reflection of how tough it is. A few years ago a friend and I were watching the Oscars in our separate homes, texting between speeches and following a Twitter feed for it. A presenter said, “Movies are magic!” Someone tweeted immediately in response, “Bacon is magic, movies are crap.”





#108) President Trump Demonstrates Storytelling Rule #1: The power of specifics, and the power of non-specifics

It’s what I heard endlessly in acting class, and what we repeat in Story Circles: “The Power of Storytelling Rests in the Specifics.” Sadly, Trump demonstrated on Saturday how it works.

United States of Vagueness

United States of Vagueness



LET ME SAY THIS ABOUT THAT

On Saturday President Trump gave a textbook demonstration of the power of specifics, and non-power of non-specifics. Specifically … he said there’s blame “on many sides,” rather than naming specifically the alt-right groups that should have been named.

The key thing to note, for communications purposes, is how unpowerful non-specifics are. They talked about it in detail on Meet the Press on Sunday morning. Then, almost to demonstrate how that style of communications works, they had National Security Advisor H.R. McMaster engage in this little exchange with host Chuck Todd:

CHUCK TODD: Can you and Steve Bannon still work together in this White House or not?

MCMASTER: I get to work together with a broad range of talented people and it is a privilege every day to enable the national security team.

TODD: You didn’t answer — can you and Steve Bannon work in the same White House?

MCMASTER: I am ready to work with anybody who will help advance the President’s agenda and advance the security prosperity of the American people.

TODD: Uh … do you believe Steve Bannon does that?

MCMASTER: I believe that everyone who works in the White House, who has the privilege — the great privilege, every day, of serving their nation — should be motivated by that goal.

TODD: Okay. General McMaster, the National Security Advisor, thanks for coming in.

Talk about complete double-speak and evading the questions. But the nice thing was the show ended with Rich Lowry, editor of The National Review, pointing it out exactly as he said McMaster, “used Washington-speak three times to say basically, no, I cannot work with Steve Bannon.”

Ah, Washington-speak. The art of filling voids with meaningless clutter.





#107) STORY CIRCLES NARRATIVE TRAINING: Ready for Universities

We’ve cracked the nut for Story Circles and universities with one simple realization: it needs to be EMBEDDED within an existing course.

DEVELOPING AND SPREADING.  Government agencies have been the major site of Story Circles so far, but now it’s ready for universities.

DEVELOPING AND SPREADING. Government agencies have been the major site of Story Circles so far, but now it’s ready for universities.



THE NEED FOR STRUCTURE

While the good folks at USDA are running their eleventh Story Circle and in two weeks we’ll be presenting their sixth Demo Day, it’s been a challenge to figure out how to make the training work at universities. The problem is schedules.

Government agencies have everyone at the same work environment day after day, making it relatively easy to schedule the 10 one hour sessions. But universities have student schedules all over the map. As a result, the set of Demo Days we ran last fall at three universities produced no Story Circles.

Solution: Embed the training into an existing course.

That’s what will happen this fall at University of Northern Colorado. They have a weekly two hour graduate student training course. For ten weeks, Story Circles will take up one of the two hours each week. Very simple.



THE THREE SACRED RULES OF STORY CIRCLES

There are three inviolable rules for Story Circles: 1) You may never stop the hour-long cueing video during a session, 2) You must stop mid-sentence when the cue goes off, and 3) You must always have all 5 members of the circle for a session. It’s been that last one that’s been the challenge. This will fix things for universities.

For inquiries contact us at the website: http://storycirclestraining.com/

#106) “Inconvenient Truth” Sequel: We needed Empire Strikes Back, but we got Clone Wars.

Al Gore is such a tireless worker and a truly good soul, but he continues to surround himself with people who don’t really know what they’re doing. As a result, his new movie isn’t bad, it’s just middling. He is the proverbial “And, And, And” voice — not that there’s anything wrong with it. My brilliant cinematographer buddy Paul Wojciak nailed it on the movie, saying, “We needed Empire Strikes Back, but we got Clone Wars.”

MUCH RESPECT.  The theater rises at the end of Al Gore’s Q&A.

MUCH RESPECT. The theater rises at the end of Al Gore’s Q&A.



AN INCONVENIENT AND, AND, AND-ER

On Saturday I attended a screening of Al Gore’s new movie in Hollywood followed by a rather rigidly controlled Q&A in which the only Q’s came from the host. As expected, the movie was a little bit better than the first one in narrative structure, but not much.

Once again the movie could have told a clean, SINGULAR powerful story, but … alas, it missed. Where does he get these filmmakers — didn’t they ever take any writing classes?

There was a great potential SINGULAR over-arching narrative sitting there waiting to be told which was Gore’s efforts to bring around the India delegation at the Paris Accord on their climate negotiations. The story of them going from “no way” to “yes way” covered about twenty minutes late in the film, but it should have been stretched for the entire movie as the central narrative thread. It was powerful enough.

Instead the movie is largely an “and, and, and” exercise, ambling from exploding glaciers to flooding Miami streets to our democracy being hacked by big money (complains the guy from the party that out-spent their opponents for the past three Presidential elections) — the usual shopping list of climate topics.

I guess they feel like they’re conveying the global aspect of the issue by visiting so many places, but the problem is, if that’s the point you want to convey, then convey it in a single sequence about how global the problem is, not through an ambling narrative structure.

Furthermore, stick to the narrative. Just before the Paris climate meeting the huge terrorist attack took place. It was powerful material, but it was also “off the narrative” of the movie. Yes, Gore gives a very heartfelt speech to the journalists about it, but it’s still OFF THE NARRATIVE. Powerful for powerful’s sake is not the way to tell a clear, focused story. There’s just too many amblings and diversions throughout.

Didn’t these filmmakers read the editorial in the NY Times on January 19 pointing out that the Democrats have been sidetracked by trying to accommodate the various needs of a diverse America and thus have failed to promote a unifying narrative.” The movie does the same thing — pursues some sort of “more is more” agenda and ends up with failing to bring home a clear singular experience.



BUILD YOUR CHRISTMAS TREE, THEN PUT SOME ORNAMENTS ON IT

Political strategist Dave Gold — one of my newest heroes — has a very simple way to convey narrative structure. He published a great article in Politico in February telling the Democrats to lighten up on the metrics, focus more on story. He says your central narrative is the Christmas tree, the issues are the ornaments.

Gore’s Christmas tree should have been the India challenge. The movie should have opened in Paris — the Ordinary World — all the nations coming together to solve the climate problem. Then it should have made clear WHAT’S AT STAKE — why Paris mattered, what will happen if there’s not an agreement — who the major players are. It should have made us feel like everything is on track, just fine, BUT THEN … the India delegation says basically you people had your 150 years of burning fossil fuels, now it’s our turn.

That moment should have happened about 15 minutes in. We should have then gone to India to see the consequences of global warming, heard from some of the people behind that attitude, learned about why their delegate would have said that and what it might take to change it. So much that could have been so logical and made for a great journey.

Instead the movie doesn’t even go to Paris until about halfway through. The India storyline emerges around an hour in. What are they thinking — that telling a story is as simple as, “And then, and then, and then …”?



GET THEE TO A STORY CIRCLE

Don’t get me wrong, there’s a few nice little moments such as the reversal of the India delegation at the Paris meeting, but it all weaves so ineptly back and forth, all over the place. And then ends with narrative poop as we see Gore walk into Trump Tower, obviously for the pathetic meeting he and Leonardo DiCaprio gave the newly elected Trump back in December where Trump clearly was just arrogantly toying with them.

It cuts from Gore entering the building to a close up solo shot of him speaking to someone which obviously must be Trump. This is called THE OBLIGATORY SHOT in filmmaking parlance. If you show us the guy walking into Trump Tower, then Gore blabbering for about a minute, we will connect the dots and know he must be talking to Trump as we get ready for the money shot which is the reverse on Trump. At that point, the Trump shot is obligatory.

BUT … they did nothing of the sort. It was just Al pontificating for too long. No Trump. No money shot. As the Irish commentator on my iPad FIFA game would say after a poor shot on goal, “That’s a complete let off.”

Gore and his filmmakers really should do our Story Circles Narrative Training. Their circle would have figured all these structural elements out. It’s what the story circle does.



EVERYBODY’S A CRITIC

Last year I ripped poor old Marc Morano’s climate skeptic “documentary” on Andy Revkin’s NY Times blog (btw, Doug Parsons just posted his interview with Morano for his America Adapts climate podcast where I join him for the analysis). I criticized his film for the same basic problems — a lack of compelling narrative structure. In his case there were also production shortcomings that were an inevitable result of his limited budget.

For this movie they clearly have all the money in the world for their visual elements, but as my buddy Paul would point out, “Clone Wars” also had the stunning visual effects. It just didn’t have a good story.

Why couldn’t they make “The Empire Strikes Back” for global warming?